Negative SEO is one of the more recent developments in search engine optimization, and is rapidly gaining popularity. Many people who deal with internet marketing-- web-savvy owners of small businesses, webmasters, and bloggers alike-- have found out what negative SEO is the hard way. Fortunately, a solution to negative SEO has been developed that is easy to implement. A new tool released by Google allows you to disavow links from your website, counteracting attempts at SEO sabotage by rival businesses. This kind of sabotage, if it is not addressed, can harm your website's ranking on Google or even get your website banned.
The term "negative SEO" pertains to the practice of trying to get a competing business's website banned from Google or de-ranked using links to your site that are of poor quality. These poor-quality links take advantage of Google's new penalization system for sites that use too much SEO to provide quality content. Under this new system, Google penalizes websites by giving them a lower ranking if they have too many spam-filled web pages back linked to them.
As a result, competing companies quickly realized the algorithm for detecting low-rank sites could be exploited, allowing for very easy sabotage against other businesses. This led to many websites being created with sub-par content stuffed with keywords, intentionally poorly made to get a low ranking. In order to drag down the website ranking of a competitor's site, the low-ranked sites were then then linked back to the targeted site to make the original website appear inferior to theirs and receive a lower ranking.
Negative SEO was so effective, initially, that there was no way to counteract its effects on reputable businesses. Internet marketing firms and other businesses either attempted to drown out the detracting content with positive material or were forced to change domains to leave behind the negative backlinks. Negative SEO was even used by a few victimized business owners who felt they had no other options. In response, Google developed the "disavow links" tool. This tool lets business owners disassociate their website from bad content that links to their sites. It is one of the most useful supplements for SEO services, and is growing in popularity.
Business owners, you do have the ability to counteract negative SEO. Your site should not suffer because of links from websites with spam and poor content. The "disavow links" tool can help you repair the damage to your site and begin rebuilding your site's ranking on Google as a reputable source. The "disavow links" tool, in essence, lets Google know that your site is not affiliates with the web page that is linking to you. When you disavow a link from your site, Google excludes the site that is linking to yours. This helps Google evaluate your website for penalties and ranking without the distraction of malicious content that detracts from the quality of your own site. It is one way to flag a negative SEO campaign in a growing battle over high search engine rankings, and a highly valuable resource. To begin disavowing links and improving your website with this tool, you can visit www.google.com/webmasters/tools/.
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Article Resource :- http://internetmarkingtoronto.wordpress.com/2013/01/14/negative-seo-what-is-it-and-what-does-it-do/
